Why the Headline Price Is Not Enough
The supplied pricing pages do not use one shared capacity metric. Claude frames usage around five-hour sessions, while the UK Gemini page uses multipliers tied to plan tiers. Sources: https://claude.com/pricing and https://gemini.google/gb/subscriptions/?hl=en-GB
Watch for Qualitative Limits
Microsoft describes consumer Copilot access with terms such as higher, extensive and highest usage, but the supplied pages do not provide numeric credit totals. Paid Microsoft 365 access also places Copilot inside selected Office apps for the subscription owner. Sources: https://www.microsoft.com/en-us/microsoft-365-copilot/pricing/individuals and https://support.microsoft.com/en-us/microsoft-365-copilot/what-s-the-difference-between-microsoft-copilot-free-and-copilot-in-microsoft-365
Keep Narrow Documentation in Scope
The supplied OpenAI pricing page concerns Codex within ChatGPT plans. It documents local messages per five-hour period, shared allowances for local messages and cloud chats, and possible weekly limits. It should not be treated as a complete comparison of all ChatGPT limits. Source: https://learn.chatgpt.com/docs/pricing
Build a Four-Column Buying Worksheet
Record region and currency, the usage measurement window, bundled apps or storage, and who is eligible to use the AI. This method does not manufacture an unsupported winner; it shows whether the documented plan structure matches your actual workflow.
Sources
- Plans & Pricing | Claude by Anthropic
- Google AI Pro and Ultra — get access to Gemini 3.1 Pro and more (UK pricing page)
- Copilot Pricing Plans for Individuals | Microsoft Copilot
- What’s the difference between Microsoft Copilot (free) and Copilot in Microsoft 365 | Microsoft Support
- Pricing | ChatGPT Learn (Codex usage within ChatGPT plans)
Narration and illustrations in the companion video were generated with AI. Every claim above was checked against the linked pages on 2026-09-08.
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